'For the sake of our customers' : a case study of the links between coordination, communication and TQM

  • Karinrat Srismith

    Student thesis: Doctoral Thesis

    Abstract

    This study is a qualitative case study approach to theory building that aims to develop a more holistic understanding of the patterns of coordination in an organisation that has successfully implemented TQM using a communication perspective. The data were [sic] gathered at a large private hospital in Bangkok where 36 respondents from non-medical treatment areas were interviewed. The study used in-depth interviews as a primary data source,complemented with participant-observations and document analysis to address the main research question: In what ways have the effects of TQM on communicative attitudes and practices contributed to coordination?
    Date of Award1 Jan 2007
    LanguageEnglish

    Cite this

    'For the sake of our customers' : a case study of the links between coordination, communication and TQM
    Srismith, K. (Author). 1 Jan 2007

    Student thesis: Doctoral Thesis