The concept of vehicle design for Chinese marketing

Abstract

With the rapid development of China’s economy and the rise of Chinese living standards, Chinese demand for private car ownership is increasing significantly. China is already the world’s largest automobile market and is coveted by many giant automotive enterprises. However it is extremely difficult to cater to China’s automobile market demands because of particular Chinese conditions such as the unique culture, the diverse requirements of a geographically dispersed population, fastidious consumers and crowded traffic. The problem is that there is very limited literature in this area to guide car designers when designing a car for the Chinese market. This research examines the special demands of private cars for Chinese consumers, identifies particular elements of vehicle design that are important for successful Chinese marketing, and incorporates them into a new computer-generated 3D model.

Date of Award	2016
Original language	English
Awarding Institution	University of Canberra
Supervisor	William Green (Supervisor), Eddi Pianca (Supervisor) & Carlos Montana Hoyos (Supervisor)