The place of Go-Set in rock and pop music culture in Australia,1966 to 1974

  • David Martin Kent

Student thesis: Master's Thesis

Abstract

This is the first academic examination of the place and history of works produced by Go-Set Publications in studies of contemporary Australian teenage culture. Go-Set (Go-Set Publications,Melbourne) is perhaps the single most significant musicbased newspaper in the history of Australian teenage popular culture. Go-Set reflected the teenage culture of the period 1966 to 1974,helping create a dynamic independently thriving Australian rock music scene from 1969. It was independently owned and operated,set its own agendas and defined its own place in Australian teenage society. Go-Set's history is given as a biography (following van Zuilen (1977) in distinct stages from birth till death,highlighting the important landmarks of its life. In particular Go-Set led culturally by developing the first National Top-40 song chart. It provided musicians and non-musicians with weekly updates on the nature of the Australia's teenage music-based societal culture. It led in the development of a teenage counter-culture by keeping readers informed about alternative thinking and ideologies through the views of pop/rock stars,and later,more editorially directly,through its radical sister publication Revolution. Go-Set survived because readers continued to support it. It both entertained and informed. It gave young Australians the necessary knowledge,instruction,and advice to keep them up-to-date in a changing social scene To explain why Go-Set was so important to its readers,this thesis postulates a series of six speculative models describing how readers might have used the newspaper. These models suggest a process of usage relevant to teenage socialisation,by defining the criteria for acceptance of Go-Set's content as sets of instructions,or codes,of particular social relevance,namely the codes of personal life,music,fashion,and alternative lifestyle. The models postulate some sociological and psychological reasons for reading Go-Set,and suggest why the magazine was so successful during a period when other,similar,magazines failed.
Date of Award1 Jan 2002
Original languageEnglish
Awarding Institution
  • University of Canberra

Cite this

The place of Go-Set in rock and pop music culture in Australia,1966 to 1974
Kent, D. M. (Author). 1 Jan 2002

Student thesis: Master's Thesis